AMERICA SS19

Among the multiple phenomena and consequences that the globalized world has generated emerges a possible cultural dilution of a people’s identity. However, this identity and culture are far from being depleted, they resurface in the new Latin American philosophy with greater strength. With “America”, we want to bring back this sense of belonging to our land. Traditions, elements, customs and idiosyncrasies should remain within the Latin American identity, which represents the lifestyle of the native peoples that originated from our American lands.

We as Latin Americans have a historical identity that is in constant transformation returning us to our roots. Nowadays, a cultural synthesis, in other words, a cultural mix that represents a new sensitivity to the world has occurred.