Photo by: Alejandro Lee Chang

Photo by: Alejandro Lee Chang

about efraín...

As an industrial and fashion designer specialized in patterns and confection, Efraín Mogollon identified a need in Venezuela’s fashion market for a polished product. Across the region, in Colombia, Chile, and Argentina, there was a solid design infrastructure, and he knew Venezuela didn’t have to trail behind. Which is why in 2010, By Efrain Mogollon is a brand born to express and develop a product with a congruous concept and excellent finish, with quality always as its founding pillar.
 
By Efrain Mogollon reflects an entirely female aesthetic. In an ever-changing and globalized world, women are increasingly empowered to be in control of their own story. At By Efrain Mogollón we’ve found a way to maintain each client’s strength and independence, while at the same time highlight their feminine details, crafting a unique and stylish look.
 
We strive for the sobriety and elegance of the Mediterranean: a purity much like of the contemporary woman, seamlessly refined.
 
Our look is fresh and evergreen: there’s a liveliness in Latin culture in which sensuality is not about showing, it’s about suggesting. There’s always room for expression and enjoyment with our pieces, where one can encounter harmony between the trends established by our collective subconscious and our own identity.