Innovation and quality have been key pillars in what is now Efraín Mogollón’s signature style. These same standards are ever present in his most recent collection, FEMINEUS FW18 – a new history, a new sensory trip.

Female empowerment is this new collection’s lifeblood. FEMINEUS is for the confident woman. It’s about what’s beyond beauty, it’s about strength.

Society is changing constantly, and women are increasingly becoming the star of their own stories. The world has turned them into “super women”, yet they are still being bulldozed, forced to abandon their femininity.

Every woman has her own essence. At byefrainmogollon, we strive to design for a no-frills, strong and confident woman. We’re inspired by women with a unique sensibility for design, good taste and quality; they don’t act as a style reference, they are a source of inspiration for others.

To be FEMININE was the starting point to build each one of the pieces, silhouettes, patterns, prints, and even textures, using delicately structured elements. This fuses with the collection’s avant-garde angles, volumes, and movements quite harmoniously.

We also used the freshness and vivacious nature of Latin culture as a reference, an aesthetic in which what is sexy is not what is shown, but what is suggested, a style in which this culture can playfully be a part of the collection’s pieces.

It’s all in the details, authentic and conceptual design, which are fundamental aspects of the brand’s DNA, resulting in refined and consistent pieces. Everything is carefully selected, nothing is random.

We see a collection of pieces with volumes that defy gravity, without neglecting the frilly, floaty style we’ve come to expect from the brand. The addition of fringes are the perfect touch to fill our women with confidence as they sway back and forth in movement.

A smart wardrobe is what we strive for, and this collection surprises us with the 30 perfect pieces to create an infinite combination, making it as versatile as possible.

The neutral color palette, with ivory, off white and taupe, gives way to other more vibrant tones such as purple and blue, which seamlessly integrates pink as a connecting tone for black, as seen in the floral prints we’ve created especially for this collection – some even embroidered by hand.

Using a mix of natural fibers such as cotton and gazar silk, we’ve contrasted them with experimental fabrics which enhances the collection. Cashmere neoprene, velvet, lamé and

Jazquar, italian piqué and neoprene give way to the leaf and peony prints, which give life to this story and all the while staying true to the brand.