By Efrain Mogollon Spring/Summer 2025 collection titled Rosa America is a deeply personal ode to his roots: an homage to his mother Rosa, whom he credits as one of his biggest inspirations.
The brand's signature volume and femininity are now explored through the use of organza, the protagonist of the collection. The material lends a subtle, romantic yet sensually demure take on femininity, adding sheerness as a new element to the brand's designs.
In Rosa America, Mogollon explores volume for the first time through a specific shape: a rose, inspired by his mom's name. Explored in different constructions, rose-shaped volumes are present in the brand's iconic take on elevated basics: denim pants, taffeta trousers, cotton t-shirts and organza tank tops.
