Feminine and Fresh

By Efrain Mogollon

A women’s ready-to-wear label handcrafted in Venezuela. With a background in industrial design, and a specialization in pattern making and tailoring, designer Efraín Mogollón has developed a style that is refined yet playful. 

The Venezuelan designer looks to his roots to create his ruffle-heavy, voluminous and quietly elegant collections.  His pieces are imbued with natural confidence and include subtly sensual dresses and separates with avant-garde, structural draping on otherwise pared-back designs. 

Mogollón works hand in hand with a team of seamstresses and artisans in his atelier in Maracay, Venezuela, where all collections are developed and tailored. By Efrain Mogollon was built on the belief that Venezuela, like so many other countries in the region, can foster great quality design, made ethically and responsibly.

For the designer, creating a responsible collection goes beyond making sure that the people in his own atelier are treated with love and respect —for Mogollón, it is just as important to partner with companies who also uphold the highest ethical and environmental standards. Mogollón's passion for sustainability is why all of their textiles are made with natural fibers and organic cotton from suppliers whose operations are based on sustainable processes. For several years they have also implemented a waste reduction program in which discarded fabrics are recycled and reused.

“We want to channel the cultural melting-pot that has shaped Latin America’s aesthetic through designs that are refined and timeless. No frills and a lot of essence; this is the type of luxury By Efrain Mogollon represents”.

— Efraín Mogollón, founder and designer.